Comparison · Service models

Aumata vs a traditional marketing agency.

Most B2B marketing agencies execute against a brief, lock clients into 6-to-12-month contracts, and bill hours. Aumata is a different model: a senior strategist owns the plan, AI agents handle the volume, and the engagement is month-to-month. Here's how the two compare.

When agency wins

When a traditional agency is the right fit

You already have senior marketing leadership in-house and just need execution capacity against a known brief. You have a defined campaign or project (a rebrand, a launch, a paid-media program). You can support a $7,500+/mo retainer plus a multi-quarter commitment. You value the agency's vertical creative reputation more than month-to-month flexibility.

When Aumata wins

When Aumata is the right fit

You need both senior strategy and execution from one provider. You're a B2B founder or CEO at $3M to $50M in revenue who can't justify a fractional CMO plus a separate execution agency. You want to start month-to-month and see a 90-day plan before committing further. You want answer-engine citations to be a first-class metric, not an afterthought.

Side-by-side

	Traditional Marketing Agency	Aumata
Monthly cost	$5,000 to $15,000	$1,499 to $3,358
Contract length	6 to 12 months typical	Month-to-month
Senior strategist on every account	Senior pitch, junior execution	Same senior strategist throughout
Content production cadence	2 to 4 pieces/mo	5 pieces/wk default, tunable
AEO citation tracking	Rare	Daily across ChatGPT, Claude, Gemini, Perplexity, AI Overview
Custom website included	Separate scope	Included in Core
Direct strategist Slack access	Account manager queue	Yes
Ad-spend markup	Often 15-20%	Zero
Client owns content + site	Often agency-licensed	Yes, full export at cancel

Pricing comparison

Traditional Marketing Agency

Typically $5,000 to $15,000 per month for a B2B retainer that covers SEO content + paid ads. Custom website work is usually a separate $10K to $40K project. Most retainers require 6 to 12 month commitments.

Aumata

$1,499/mo Core (website + SEO + AEO + strategist + conversion stack). Add PPC Pack ($1,499/mo) and Social Pack ($953/mo) optionally. Everything Bundle is $3,358/mo (15% off). All month-to-month, annual billing saves 25%.

Aumata is roughly one-third to one-quarter the cost of a comparable B2B marketing agency retainer, with no contract lock-in and the website included. The trade-off is that the AI execution layer requires a strategist who genuinely reviews every piece, which is the model's failure point if the agency does it badly.

Frequently asked questions

Why is Aumata cheaper than a traditional agency?

AI does the volume work that traditionally required staffing 3 to 5 people (writers, designers, ad ops, analysts). The senior strategist is still human; the leverage comes from removing the per-deliverable people cost. Lower people cost lets us price month-to-month at lower entry points.

Is the content quality lower than a traditional agency's?

Not when it's reviewed properly. Every piece is edited by the strategist before it ships. AI drafts the volume; humans make sure it sounds like the client and addresses the right buyer question. Where AI marketing agencies fail is when they remove the human review step.

Can I keep my existing agency and add Aumata?

Yes. Some clients run Aumata for SEO + AEO + website + email while keeping a vertical creative agency for paid-media or brand work. The strategist coordinates both.

What about long-running campaigns?

Aumata handles always-on programs (SEO, AEO, content, email, LinkedIn) better than time-boxed campaigns. For a defined launch or rebrand project, a traditional agency may still be a better fit.

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