Glossary

AI marketing glossary.

Plain-English definitions for the terms B2B founders, marketers, and buyers run into when evaluating AI marketing services. Written to be accurate, citable, and free of marketing fluff.

Marketing services

AI Marketing Agency

An AI marketing agency is a marketing services firm that combines human strategists with AI agents executing marketing tasks daily.

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AI systems

AI Marketing Agent

An AI marketing agent is a goal-directed AI system that executes marketing tasks (drafting content, optimizing pages, running ads, generating reports) under human oversight.

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Search marketing

Answer Engine Optimization

Answer Engine Optimization (AEO) is the discipline of structuring web content so that LLM-powered answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, Microsoft Copilot) cite it when answering user queries.

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Measurement

AI Visibility Score

An AI Visibility Score is a composite metric that measures how often a brand is cited and how positively it is described across the major LLM answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, Microsoft Copilot).

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Marketing leadership

Fractional CMO

A fractional CMO is a senior marketing executive who works with a company part-time, typically 10 to 15 hours per month, providing strategy, positioning, and oversight without execution.

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Service model

Managed Marketing

Managed marketing is a service model where a single provider takes ownership of marketing strategy and execution, and the client receives outcomes (rankings, pipeline, qualified leads) rather than deliverables (hours billed, content counts).

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