Comparison · Build vs buy

Aumata vs hiring an in-house marketing team.

For a B2B firm doing $3M to $50M in revenue, the build-vs-buy question for marketing is rarely as clean as it looks. A real in-house team is 4 to 6 specialists. A real outsourced model is one accountable team. Here's the honest math.

When in-house wins

When in-house is the right fit

You have $400K+/year in marketing budget specifically for headcount. You can recruit and retain senior B2B marketing talent (rare in tight markets). You have an internal hiring manager who can lead the team day-to-day. You need deep institutional knowledge of a niche product or category that's faster to build internally than to brief externally. You operate in a regulated industry where outside vendors are a compliance burden.

When Aumata wins

When Aumata is the right fit

You need a complete marketing function but can't justify 4 to 6 hires. You don't have a senior marketing leader inside the company to manage in-house staff. You want to start producing within 14 days, not 90 to 180 days of recruiting and onboarding. You want monthly outcome accountability, not employment risk.

Side-by-side

	Hiring an In-House Marketing Team	Aumata
Annual cost	$400K to $700K (4-6 specialists, fully loaded)	$18K to $40K (per plan, annual billing)
Time to first output	90 to 180 days (recruit + onboard)	Week 2
Senior marketing strategy	Requires a marketing leader hire ($150K+/yr)	Included
Content production	1 to 2 pieces/wk per writer	5 pieces/wk default
AEO citation tracking	Tooling cost + analyst time	Included in dashboard
Vacation, attrition, ramp	Real cost	N/A
Hiring time	60 to 120 days per role	N/A
Performance accountability	Internal review	Monthly outcome report, cancel anytime
Tooling stack cost	$1K to $3K/mo SaaS subscriptions	Included

Pricing comparison

Hiring an In-House Marketing Team

A full B2B marketing function at $3M-$50M revenue typically requires: marketing director ($150K), content lead ($85K), SEO specialist ($85K), paid-media specialist ($90K), designer ($75K), and tooling ($25K/yr). Fully loaded with benefits, that's roughly $560K/yr for the team plus another $25K+ for tooling.

Aumata

Everything Bundle at $3,358/mo equals $40,296/yr. Annual billing saves 25%, dropping to roughly $30K/yr. That's about 5 percent of the in-house team cost for a comparable scope of output.

The honest comparison isn't that Aumata replaces a marketing director hire; it's that Aumata replaces the bottom 4 of the 5 hires (the execution layer) and adds a senior strategist who plays the marketing-director role. For B2B firms under $50M revenue, that math usually wins.

Frequently asked questions

Should I hire one in-house person and use Aumata for the rest?

Yes, this is a common pattern. A senior marketing leader inside the company, plus Aumata for execution. The internal leader owns relationships and brand strategy; Aumata handles SEO, AEO, content, and paid-media operations.

What about institutional knowledge?

Real concern. Aumata builds a voice profile in week one (sales calls, existing content, founder writing) and the strategist sits in shared Slack for daily questions. Most clients find institutional knowledge transfers within 30 days. Vertical specifics (regulatory, technical) take longer.

Can Aumata replace a marketing director hire?

For most B2B firms under $20M revenue, yes. The Aumata strategist plays that role. Above $20M revenue, most companies want a dedicated internal leader plus Aumata as the execution layer.

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