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Outsourced marketing

Outsourced marketing for B2B. One team owns strategy and execution.

For B2B founders and CEOs at $3M to $50M in revenue who want a complete marketing function without coordinating four vendors. A senior strategist builds the plan. An AI execution team ships it daily. You see outcomes, not hours billed.

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Why outsource marketing

The build-vs-buy question is decided by the math.

A real in-house B2B marketing team is 4 to 6 specialists: a director, a content lead, an SEO specialist, a paid-ads specialist, a designer, and a marketing operations analyst. Fully loaded with benefits, that's typically $400,000 to $700,000 per year. Most B2B firms doing $3M to $50M in revenue cannot justify that headcount in this market.

The traditional alternative was assembling vendors: a fractional CMO for strategy ($5K to $8K/mo), a content agency ($3K to $7K/mo), an SEO firm ($2K to $5K/mo), a paid-media specialist ($3K to $7K/mo), and a website project ($15K to $40K one-time). Total monthly burn is similar to a junior in-house team, with one big problem: nobody owns the outcome.

Outsourced marketing fixes that. One provider owns strategy and execution, prices the bundle (typically $1,500 to $5,000 per month), and is accountable for the metrics that matter: rankings, pipeline, qualified leads, AI engine citations.

What's included

A complete B2B marketing function in one engagement.

Senior B2B growth strategist on every account
Custom-designed website (built and shipped in week 2)
SEO and AEO content engine, 5 pieces per week
Citation tracking across ChatGPT, Claude, Gemini, Perplexity, AI Overview
Backlink development
AI chatbot, visitor identification, CRM integration
Email nurture sequences
Optional: paid ads (Google, LinkedIn, Meta) with no markup
Optional: LinkedIn social posting (3x/week, every draft approved)
Monthly strategy call and reporting
Direct strategist access in shared Slack

Pricing

Bundle pricing, monthly.

Core

$1,499/mo

Website, SEO + AEO content engine, dedicated strategist, conversion stack. Required base.

Everything Bundle

$3,358/mo

Core + PPC Pack + Social Pack at 15% off the a la carte price. Saves $593/mo.

Annual billing saves 25%. Month-to-month, no contracts. Full content + site export within 7 days of cancellation.

Frequently asked questions

What does outsourced marketing for B2B include?
A complete marketing function delivered by a single external provider: positioning and messaging strategy, website, SEO and AEO content, paid ads (optional), social posting (optional), email nurture, conversion tracking, and reporting. The client buys outcomes (rankings, pipeline, citations) rather than deliverables.
How is outsourced marketing different from a marketing agency?
Most agencies execute against a brief; the client still owns strategy. Outsourced marketing means the provider owns both. The closest precedent is managed services in IT: one accountable team that runs the function end-to-end. Modern outsourced marketing typically uses AI for execution leverage, with a senior human strategist on the account.
What does outsourced marketing cost for a B2B SaaS company?
Most B2B outsourced marketing engagements run $1,500 to $5,000 per month for the core service. Add-ons for paid ads or social are typically $1,000 to $2,000 per month each. Annual billing usually saves 15 to 25 percent. Aumata's Core is $1,499/mo and Everything Bundle is $3,358/mo (15% off the a la carte total).
How long until outsourced marketing produces leads?
Long-tail SEO movement typically begins in weeks 3 to 6. First qualified inbound around month 2 to 3. Real compounding traffic and pipeline contribution by month 3 to 6. AI engine citations (ChatGPT, Claude, Gemini, Perplexity) often appear within 4 to 8 weeks for AEO-structured content.
What if I already have a fractional CMO or in-house marketer?
Common pattern: keep the senior leader, layer Aumata in as the execution arm. The leader owns brand and category strategy; Aumata handles SEO, AEO, content, email, and ads. The free diagnostic gives you a clear picture of which configuration fits.
Can I cancel anytime?
Yes. Aumata's outsourced marketing is month-to-month. No contracts, no cancellation penalty. You own all content, copy, imagery, and the website. Full export within 7 days.

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