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Managed marketing services

Managed marketing services for B2B. Buy outcomes, not hours.

A single provider takes ownership of marketing strategy and execution. You see rankings, pipeline contribution, qualified leads, and AI engine citations. Not hours billed, not content counts. From $1,499/mo, month-to-month.

Definition

What managed marketing services actually means.

Managed marketing is to B2B marketing what managed services are to IT. Instead of hiring separate vendors for strategy, content, SEO, ads, and email, then coordinating them yourself, you hire one provider that runs the entire function. The provider is accountable for outcomes.

Managed marketing providers price for the bundle (typically $1,500 to $5,000 per month for B2B firms in the $3M to $50M range), not by deliverable. That removes the incentive to bill for tasks that don't move the needle.

Most modern managed marketing services use AI agents for execution leverage with a senior human strategist on the account. That combination is what lets the model price month-to-month and still produce comparable output to a much larger in-house team.

Operating principles

How Aumata's managed marketing differs.

Outcomes over deliverables

We price the bundle and report on rankings, pipeline contribution, qualified leads, and AI engine citations. Not hours billed or content counts.

One accountable provider

No vendor coordination problem. The strategist owns strategy. The AI execution team handles volume. Reporting comes through one dashboard.

Same senior strategist throughout

The person from the pitch is the person on your account. No hand-offs to junior account managers. Direct Slack access.

AEO is a first-class metric

Citation rate across ChatGPT, Claude, Gemini, Perplexity, and AI Overview is tracked daily. As buyers shift research into AI engines, the brands cited there are the ones in consideration.

Fit check

Who managed marketing services are for.

Best fit: B2B SaaS, IT services, MSPs, and professional services firms doing $3M to $50M in revenue. Companies that need a complete marketing function but cannot justify hiring 4 to 6 internal specialists. Founders who want one accountable provider, not a vendor coordination problem.

Wrong fit: Companies that need only a single specialty service (SEO only, ads only). For those, a specialty vendor is more cost-effective. Also wrong fit for very early-stage startups (under $1M ARR) that haven't yet found product-market fit; the strategy work that managed marketing depends on requires real conviction about ICP and category.

Frequently asked questions

What are managed marketing services?
Managed marketing services are a service model where a single provider takes ownership of both marketing strategy and execution, and the client receives outcomes (rankings, pipeline, qualified leads, AI engine citations) rather than deliverables (hours billed, content counts). It is to B2B marketing what managed services are to IT.
How are managed marketing services different from a traditional agency?
Traditional agencies scope and price specific deliverables (4 blog posts, 1 landing page, 8 ad creatives) and execute against a brief. Managed marketing services price the bundle and own the outcome end-to-end, including the strategic decisions about what to build. Most modern AI marketing agencies sell as managed marketing services because AI execution makes outcome-based pricing viable.
What's included in managed marketing services?
Typical scope includes positioning and messaging strategy, website and landing pages, SEO and AEO content production, paid ad management (optional), social posting (optional), email nurture, attribution and reporting, and a senior strategist accountable for the metrics that matter. Aumata's Core ($1,499/mo) includes everything but paid and social, which are optional add-ons.
How much do managed marketing services cost?
B2B managed marketing services typically run $1,500 to $5,000 per month for a full-stack core service. Add-ons for paid ads or social are usually $1,000 to $2,000 per month each. Annual billing typically saves 15 to 25 percent. Aumata's Core is $1,499/mo and the Everything Bundle is $3,358/mo.
Do I lose strategic ownership with managed marketing services?
No, in well-run engagements. You approve the 90-day plan before anything ships, you review work before it publishes (in the first 90 days), and you own all content and the website. The provider handles operational execution. The trade-off is that you must trust the provider's strategic judgment because they're recommending what to build.
How long until managed marketing services produce results?
Long-tail SEO movement starts in weeks 3 to 6. First qualified inbound leads in months 2 to 3. Compounding traffic and meaningful pipeline contribution by month 3 to 6. AI engine citations (ChatGPT, Claude, Gemini, Perplexity) often appear within 4 to 8 weeks for AEO-structured content.

Run managed marketing on your domain.

Free growth diagnostic. We audit your traffic, competitors, and AI search visibility. You get a 90-day plan in 48 hours. Yours to keep either way.