Glossary

AI search and website glossary.

Plain-English definitions for the terms business owners and buyers run into when websites, search, and AI overlap.

Marketing services

AI Marketing Agency

An AI marketing agency is a marketing services firm that combines human strategists with AI agents executing marketing tasks daily.

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AI systems

AI Marketing Agent

An AI marketing agent is a goal-directed AI system that executes marketing tasks (drafting content, optimizing pages, running ads, generating reports) under human oversight.

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Search marketing

Answer Engine Optimization

Answer Engine Optimization (AEO) is the discipline of structuring web content so that LLM-powered answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, Microsoft Copilot) cite it when answering user queries.

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Measurement

AI Visibility Score

An AI Visibility Score is a composite metric that measures how often a brand is cited and how positively it is described across the major LLM answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, Microsoft Copilot).

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Marketing leadership

Fractional CMO

A fractional CMO is a senior marketing executive who works with a company part-time, typically 10 to 15 hours per month, providing strategy, positioning, and oversight without execution.

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Service model

Managed Marketing

Managed marketing is a service model where a single provider takes ownership of marketing strategy and execution, and the client receives outcomes (rankings, pipeline, qualified leads) rather than deliverables (hours billed, content counts).

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