Industries · IT and infrastructure
MSP marketing agency.
Most MSPs run on referrals, partner ecosystems (Microsoft, Cisco, ConnectWise), and word-of-mouth. That works until growth stalls. When it does, the typical playbook (hire a marketing person, retainer with a generic B2B agency) rarely produces qualified inbound. MSPs need vertical-fluent execution, not generic content. Aumata is the AI marketing agency built for that gap.
Where the gap is
Why generic marketing under-delivers in this vertical.
Generic agencies don't speak MSP
Most B2B marketing agencies have never sold a stack assessment, written a vCIO proposal, or handled a co-managed IT conversation. Their content reads like it was written by someone Googling MSP terms 30 minutes before publishing. Buyers can tell.
Referrals plateau
Every MSP eventually hits a ceiling on what referrals plus partner ecosystems can produce. Without an organic and AEO program running underneath, growth flattens at the same number every quarter.
AI search is the next referral channel
MSPs are already being researched in ChatGPT, Claude, and Perplexity. Buyers ask the engines questions like 'best MSP in [city] for [vertical]' or 'MSP that handles HIPAA compliance well'. The MSPs cited are the ones with structured AEO content. Most aren't.
In-house marketing hires churn
MSPs that hire a single marketing manager often see them leave within 18 months. The role is too broad: strategy, content, SEO, ads, social, and reporting can't all be done well by one person at a market-rate salary.
What Aumata does
A senior strategist plus AI execution, calibrated to the vertical.
MSP-fluent SEO and AEO content
Aumata's strategist starts by mapping your service mix (managed IT, cybersecurity, vCIO, cloud migration, compliance) against the actual queries your prospects type and ask AI engines. The content engine then publishes 5 pieces per week that rank on Google AND get cited by ChatGPT, Claude, Gemini, and Perplexity for category questions.
Each piece is reviewed by your strategist before it ships. Voice gets calibrated to your sales calls and the way your team actually talks about IT. No generic 'top 10 cybersecurity tips' filler.
Local and vertical SEO done together
MSPs win by showing up for both geographic queries ('Dallas MSP', 'IT support Atlanta') and vertical queries ('MSP for nonprofits', 'IT for legal firms'). Aumata builds both keyword universes in parallel, then ships pillar content across each one. Geographic plus vertical is the combination that compounds.
Conversion stack built for MSP buying cycles
AI chatbot trained on your service catalog. Visitor identification so you see which prospects researched cybersecurity vs cloud vs compliance. CRM integration with HubSpot, Salesforce, or Attio. Email nurture sequences calibrated to a multi-month MSP buying cycle.
Verified outcomes
Real numbers from this vertical.
All numbers verified via Ahrefs. Named case studies available on request after the diagnostic.
4,260%
organic traffic growth
DC-metro MSP serving nonprofits, legal, healthcare, and education. From 9 monthly organic visits to 192. 12 months.
Read case study →112%
organic traffic growth in 90 days
Established 32-person Texas MSP with a mature domain. Verified via Ahrefs.
Read case study →Frequently asked questions
What size MSP does Aumata work with?
Do you work with MSPs in specific verticals (legal, healthcare, finance)?
Will Aumata write about ConnectWise, Datto, or specific stack tools?
How long until I see qualified leads?
Do you replace my current marketing agency or work alongside it?
See your first 90 days for managed service providers (msps).
Free growth diagnostic. We audit your traffic, competitors, and AI search visibility for your vertical. You get a 90-day plan in 48 hours. Yours to keep either way.